Its lite. Yet a little tacky if you add to much. The smell is cucumber. But not to strong. My face doesn't smell like face tanner. I use at night. That way i dont get wet and it can sit over night and darken.
You can layer it in. It does go on light. It stays but if you are like me after you clean your face several timea a day like me it can rub off.
Only real issues i have is the fact its like water in a bottle with a squirt top. And i feel like if its just for your face it needs to be a spray top. Its hard to apply if you put it in your hand.
Ive used a cotton pad but i feel it waist to much product. So i found my old face spray bottle and used it as a replacement and i feel i get a richer tan. I pat it after i spray it.
Over all ill get it 3 stars. Its worth it. If you want a sun kiss glow. That is what it will do. Im sure if you add a 2nd layer when you get up it will darken during the day i did that 1x but i forgot and got in pool.
It can last up to 3 days if you do a mim of face washes.
But if i was bali body id include a different way to be able to apply it like a spray top or something.
Im light skin and have freckles so it does justice and im not orange if i over apply it to many times i think it makes me look funny because im all one tone. But over all natural and soft.